Inspired by picturesque Highway 29 passing through California’s wine country, Lydia Mondavi of the legendary family wine family created 29, a skin care and makeup collection that utilizes the antioxidant properties of grape seeds.

The seeds are a natural byproduct of the Mondavi family’s winemaking, and the exclusive Grape Seed Age-Protecting™ formula in 29 Cosmetics skin care products captures the skin’s natural radiance by nourishing and protecting it with the power of antioxidants. The unique formula coupled with the rich, sumptuous hues of 29 cosmetics makeup focuses on capturing a woman’s vitality and makes for the perfect marriage of color and care.

29 cosmetics makeup blends the anti-aging properties of grape seeds with beautiful color. The exclusive Grape Seed Age-Protecting™ formula neutralizes the harmful effects of free radicals and helps protect the skin from environmental hazards. Grape seed extract is more efficient than Vitamins E and C making it highly effective at fighting the signs of aging.

Watch the Video on How 29 Utilizes Grape Seeds