The perfect nude lip can look elegant and effortless. However, the wrong shade can actually make you look worse. Here's how to choose your best buff!

"It's effortless. It's sexy. It's clean. You're going to see it at the gala, you're going to see it while you're at the grocery store," says image consultant Cliff McAden of The Cos Bar.

Although it looks easy, there are some know-how's!...

When celebrities like Kate Hudson and Heidi Klum holiday in Aspen, they visit Cos Bar beauty boutique! Cos Bar was started in 1976 by Lily Garfield and quickly became the go to hot spot for everything beauty. While Cos Bar is a beauty palace for fashionistas, the products often come with a hefty price tag.

I have exciting news! Now you can get a taste of the Cos Bar's stylish take on beauty without luxury brand prices. Cos Bar has teamed up with Target to offer a line of nail polishes, body wash, scrubs, lotions, body butter, cleansing towelettes, false lashes, tweezers, scented soaps, etc. all under $20.00 each!

ASPEN — When Lily Garfield opened her first Cos Bar — in Aspen in 1976 — she had little idea of how far the business would take her. As it turns out, the boutique took her very far: There are now 12 stores in eight states, and most recently, Cos Bar was featured in the new The Shops at Target.

"I haven't been able to put my hands on it; it's been so surreal," said Garfield. "I still have this little-girl reaction when someone says they saw Cos Bar at Target. ...like, 'Really, did you buy something?!'"...

Headed out of town for Memorial Day? It's always a puzzle trying figure out exactly what to pack—especially in your makeup bag. Our theory is, the safer the better. So if we're going to haul more that we really need, it's probably best to pack small. We went to Lily Garfield, founder of the beauty apothecary The Cos Bar, for tips on what not to leave behind. Plus a few perfectly sized travel items from her new Shops at Target collection. Happy packing!

Watch Lily and Oliver Garfield discuss the success of Cos Bar's line for The Shops at Target on ABC NEWS 4's "Low Country Live"!

We've been talking about The Shops at Target for months, but for those of you who remain unacquainted, here is what you need to know about the new design platform's five boutiques, shop owners and their upcoming collections: The Candy Store, Polka Dog Bakery, Cos Bar, Privet House and The Webster.

Soon enough, the masses will get to know each shop in a new commercial, airing this Sunday, April 22. That's right—The Shops are getting the VIP treatment with their very own Target commercial. Take a sneak peek at the spot below....

Target always has cool collaborations where you go batty counting the days until they appear. Guess what! They're at it again! On May 6th, Target unveils their newest: The Shops at Target, online and in stores nationwide.They've partnered with five specialty stores for limited edition, affordable and way too cute items. They are: Cos Bar, The Webster, Privet House, The Candy Bar and Polka Dog Bakery.

Cos Bar is run by founder Lily Garfield and her son Oliver. The first store was in Aspen in 1976 and you can now find stores in eight states. The stores are full of prestige beauty products, beautifully packaged.

Lily Garfield knows a thing or two about taking care of your skin. She's a pioneer in the beauty boutique industry, having opened her first cosmetic and skincare Cos Bar emporium in 1976. Now, with a total of 12 locations dotted throughout the U.S., she's a living example of how doting on your skin can make you look younger.

She tests every single product before it hits The Cos Bar's shelves. In this way, it needs to get the Lily stamp of approval before it's sold.

Collaborations have become trendier than actual designer labels themselves. From the recently announced Altuzarra for J.Crew collab to Targets bevy of collabs (with everyone from Missoni to Jason Wu) we now not only look forward to the next pairing, but plan out how to be the first one through the doors on opening day.

Now, Target has decided the lifestyle brands need to get into the collaboration game, and will be releasing The Shops at Target coming in May. From brands such as The Candy Store and Cos Bar, they'll be bringing us products from upscale specialty stores at affordable prices.

Lily Garfield began her foray into cosmetics where many makeup mavens start—behind the beauty counter. But she didn't stay there for long. The New Yorker-turned-ski bum quickly became Aspen's cosmetics queen and opened up Cos Bar on Main Street in 1976, one of the first independent beauty boutiques in the country.....

EAGLE COUNTY, Colorado — Cos Bar, an Aspen-based company that has shops in Vail and Edwards, is part of a new program Target stores will roll out in May.

According to an e-mail from company spokesman Evan Miller, the program, called "the Shops at Target," will put limited-edition items from five specialty stores into Target stores around the nation. Miller wrote that the Shops at Target items will be "affordable limited-edition collections designed and co-created by the shop owners."

Target announces the latest design partnership program, The Shops at Target!