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"It's effortless. It's sexy. It's clean. You're going to see it at the gala, you're going to see it while you're at the grocery store," says image consultant Cliff McAden of The Cos Bar.
Although it looks easy, there are some know-how's!...
I have exciting news! Now you can get a taste of the Cos Bar's stylish take on beauty without luxury brand prices. Cos Bar has teamed up with Target to offer a line of nail polishes, body wash, scrubs, lotions, body butter, cleansing towelettes, false lashes, tweezers, scented soaps, etc. all under $20.00 each!
"I haven't been able to put my hands on it; it's been so surreal," said Garfield. "I still have this little-girl reaction when someone says they saw Cos Bar at Target. ...like, 'Really, did you buy something?!'"...
Soon enough, the masses will get to know each shop in a new commercial, airing this Sunday, April 22. That's right—The Shops are getting the VIP treatment with their very own Target commercial. Take a sneak peek at the spot below....
Cos Bar is run by founder Lily Garfield and her son Oliver. The first store was in Aspen in 1976 and you can now find stores in eight states. The stores are full of prestige beauty products, beautifully packaged.
She tests every single product before it hits The Cos Bar's shelves. In this way, it needs to get the Lily stamp of approval before it's sold.
Now, Target has decided the lifestyle brands need to get into the collaboration game, and will be releasing The Shops at Target coming in May. From brands such as The Candy Store and Cos Bar, they'll be bringing us products from upscale specialty stores at affordable prices.
According to an e-mail from company spokesman Evan Miller, the program, called "the Shops at Target," will put limited-edition items from five specialty stores into Target stores around the nation. Miller wrote that the Shops at Target items will be "affordable limited-edition collections designed and co-created by the shop owners."