The City of Parma Italy has always been recognized as a center where music, fashion and the arts flourished. It is also the birthplace of Acqua di Parma. Created in 1916, Acqua di Parma’s first fragrance, Colonia, was used by Italian tailors to delicately fragrance the fabric of their custom creations. It served as a final touch of elegance for men’s suits before they were delivered to their high society clients. Acqua di Parma’s Colonia first achieved international success in the 1930s when Hollywood’s silver screen legends discovered the fragrance during their travels to Italy, and helped to establish the brand as the iconic symbol of Italian chic. This era also inspired the timeless art deco silhouette of the Colonia fragrance bottle that is still used today. Today, the Acqua di Parma name remains synonymous with Italian elegance and dedication to craftsmanship. All Acqua di Parma fragrances remain exclusively hand crafted in Italy with the highest quality ingredients. The iconic bottle, with its pure, art deco inspired lines, is still made by hand. Each cap is hand polished and made of bakelite, the material used to make dials on radios in the early 20th century.