This weightless liquid lipstick leaves lips with a smudge-proof, ultra-matte finish. The formula is four times thinner and has twice as much color as a traditional lipstick. It delivers eight-hour wear, and its unique, slim, quill applicator design gives ideal precision for a perfect lip contour.Born Backstage during an Armani Fashion Show, Lip Magnet was created when International Makeup Artist, Linda Cantello, mixed two iconic products together. She wanted to finish the model's lips with a pigment that had the weightlessness and fluidity of Maestro Fusion Foundation and the intense color of Lip Maestro.How to apply:Apply Lip Magnet with the flat slide of the applicator. Blend with the curved side. Spread the texture from the center of the lips outward. Use the pointed end on the corners and cupids bow for precision. Lip Magnet appears shinier directly on application, but dries quickly to leave the thin, matte film. Backstage Tip: transform day to evening color by simply layering on a deeper shade.Before application, use Prima Eye and Lip Contour to hydrate the lips and prevent the color from feathering.Apply High Precision Retouch on the lips to highlight and create volume before Lip Magnet.