Beauty Simplified: Discover lilah b.
Not everyone has time for a 20-step beauty routine. Natural and minimalistic makeup is making a comeback this season and who better than lilah b.’s founder and beauty veteran, Cheryl Yannotti Foland, to lead the way. We sat down with Cheryl to gain more insight behind her brand and how she achieves a balanced way of life. Read on for the scoop on her top beauty must-haves, how she practices self care, and where she goes to get inspired.
Q: What was the inspiration behind the brand?
A: I spent more than a decade in the Beauty industry designing marketing strategy for prestige and mass brands. The space intrigued me -- I learned a lot -- particularly how cluttered and confusing the world of color cosmetics had become. Along the way, I had moved to California from New York where my life changed dramatically and I embraced a simpler, healthier lifestyle. lilah b. is truly the result of my desire to bring things back to basics -- believing it was important to create a collection to make beauty simple again for the modern day woman.
Q: Where did the name lilah b. come from?
A: Lilah is the name of my 10 year old, 90 lb Rhodesian Ridgeback. She was by my side as I transitioned into my new life here on the West Coast and spends each day sunbathing in our office here in Sausalito. And b. is for beauty!
Q: What does your beauty routine look like?
A: It couldn’t be more simple and easy. After applying my Revive Sensitive Skin Moisturizer with 30 SPF (my fave!), I have a quick application of two to three lilah b. Products. Right now, mid-Summer I use our Bronzed Beauty™ Bronzer Duo for an all-over sun-kissed glow, our Tinted Lip Balm in b.cheeky and a spritz of our Aglow™ Face Mist for a fabulous burst of hydration and luminous glow to last all day!
Q: How do you practice self-care?
A: My husband and I are quite active which helps to balance our crazy work lives all week long – running, cycling, or even just a brisk walk to lunch. We have time to catch up and I have some creative-thinking moments that is healthiest for me. Bikram yoga is a bit of “me time” where I can shut off my brain and take care of myself for 90 minutes.
Q: If you could only use 3 products from the brand, what would it be?
A: Definitely our Tinted Lip Balm or Divine Duo™ on lips and cheeks and our Bronzed Beauty™ Bronzer Duo! Aglow™ Face Mist always preps or sets and refreshes throughout the day, so that is always my number one!
Q: Where do you go to get inspired?
A: I get outside - I thrive and become inspired by the outdoors. My husband and I split our time between Sausalito, California and Sonoma Wine Country where we can take advantage of stunning trail runs and long bike rides through the vineyards.
Q: What was the inspiration and thought behind the beautiful stone packaging?
A: As a teen in the 80s, I was obsessed – and still am – with the organic, fluid and contemporary designs of Elsa Peretti. I was inspired by her pieces created for Tiffany as I designed our signature stone compacts. Our customers are drawn to the tactile experience of the product in-hand, how sleek and easy to clean they are -- they have quickly become iconic to lilah b.
Q: Why is it so important to declutter, minimize and simplify?
A: I believe that with less “stuff” and simplifying your life, you can be more. It can leave you with more time for what is important – family, friends, experiences, self-reflection. Lightening the load can be so freeing.
Q: Can you share some beauty and lifestyle tips?
A: Don’t sweat the small stuff, drink plenty of water, and use SPF always! Also, there is nothing more important than a healthy work/life balance no matter how chaotic things may get. Take time for you.
Thank you, Cheryl, for sharing your inspirations and tips to looking and feeling your best. We’ll be sure to never sweat the small stuff and to always practice #selfcare.
Did you know?
lilah b. Is a part of Cos Bar Labs, our newest beauty discovery destination for all your beauty needs. Labs is available online and in select stores: Brentwood, Dallas, Santa Fe, La Jolla, Brookfield Place and Edina. Discover your new favorites now!