#BeautyElevated Spotlight: Armarium Co-Founder, Trisha Gregory

By Cos Bar 9 months ago No comments
https://www.cosbar.com/sisley-paris-phyto-lip-twist-webp00122003-g

We sat down with Armarium co-founder and CEO, Trisha Gregory, to discuss the inspiration behind this trailblazing brand. Armarium is the premier destination for luxury fashion for rent that’s both fabulous and sustainable. This ever-so-chic boss lady also shares her favorite beauty tips and hotspots around NYC and LA. Read on to see why sustainability has never looked so good.

What does a typical day look like for you?
I’m often traveling but when I’m in NYC I wake up around 5:45 to check emails from Europe then head to a workout class at Tracy Anderson or SLT. From there it’s straight to the office for a pow wow with my team to discuss a game plan for the day. Then, my day is spent communicating with brand partners and investors and discussing marketing strategy. I wrap up the day with dinner with friends or investors.

Why is sustainability important to you?
The world is changing and so is our growing responsibility to take action. We have the tremendous impact and ability to change the conversation around needs, wants and the lifecycle of the fashion garment. Through Armarium’s servicing, our clients can access the best in luxury designer fashion without the excess of over-consumption. We are helping to challenge the meaning of fast fashion and rewarding the customer with more high-end, yet affordable alternatives than traditional retail.

What are your favorite green/natural beauty products?
I LOVE Tata Harper’s Regenerating Cleanser and Illuminating Moisturizer.

Why is it important to you to use natural products?
Natural products to me represent a conscious effort to support a healthy lifestyle. Knowing what I am putting on and in my body is a part of a healthy routine that makes me feel good.

What does your morning beauty routine consist of?
Splash water on my face, cleanse with some Tata Harper Regenerating Cleanser, followed by the Sisley-Paris Floral Toner which smells and feels amazing, and seal it all in with the Barbara Sturm Face Cream.

What does your evening beauty routine consist of?
I use the Tata Harper Cleanser, the Chantecaille Stress Repair Eye Concentrate, plus their Bio Lift Mask a couple nights a week.

How does your beauty routine change when you travel?
I like to bring wipes or pads and less liquids when I travel. The Zelens Resurfacing Facial Pads are my go-tos.

What is your must-have product or secret tip to hide jet lag?
Anything to de-puff! I like the Bioeffect EGF Eye Mask Treatment.

Who are your latest favorite fashion designers?
Markarian, Sies Marjan and sustainable brands like House of Fluff and Ronald Van Der Kemp.

Favorite spots in NYC? What does a perfect weekend look like to you?
My favorite spots are the Lobster Club, Le Cou Cou, and Tracy Anderson of course. My perfect weekend includes a walk and tan on the beach (clearly not a NYC activity).

Favorite spots in LA?
Sunset Tower, Polo Lounge, Goop, Just One Eye, and the Koji Salon for a hair touch up with Takeshi.

Thank you Trisha! We are so inspired by your passion and are so excited to ARMARIUM take new heights in the industry. Not only is it an amazing and eco-friendly concept, it’s fabulous and #beautyelevated too!

Did you know?
With any Cos Bar purchase over $50, you can enjoy 20% off your Armarium rental. Visit the Armarium award-season pop-up on Melrose until Feb 25, or shop online through March 15.

About Armarium:
ARMARIUM IS THE PREMIERE DESTINATION FOR ON-DEMAND LUXURY FASHION FOR RENT. WE PROVIDE ACCESS TO THE RUNWAY’S MOST RAREFIED AND COVETED PIECES—ALL OF WHICH CAN BE BORROWED WHEN NEEDED, WITHOUT THE HASSLE OF DRY CLEANING OR STORAGE.

ARMARIUM WEST HOLLYWOOD POP-UP
8406 Melrose Ave.
West Hollywood, CA 90069

@worldarmarium
Armarium.com

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