In 1957, a love story of scent was written by Madame Carven when she created a men's fragrance for her first husband, Philippe Mallet, called Vetiver. Known as perfumery's first scent to bank on this rare raw material as its signature, Vetiver was developed by Madame Carven and perfumer Edouard Hache. This purely refined juice is intensely addictive and often imitated in the industry, yet never duplicated.
To celebrate the debut of Carven's newest men's scent, Pour Homme, Carven Parfums reintroduces the timeless Vetiver in new magnetic neon green lacquered packaging channeling Madame Carven's most beloved hue and brand signature, "Everything I love is green," the profoundly modern designer once proclaimed. The fragrance remains unchanged and continues to be a classic men's cult favorite.