Start at the base of lashes and wiggle brush up to the tip of lashes. Repeat to build. To apply to lower lashes, hold wand vertically. Do not pump brush in container-this adds air that can dry out the mascara. To prevent clumping, let mascara dry between coats. To remove, use fingertips to splash warm water on lashes several times and press gently (Bath temperature is ideal: 39C / 103F). Or, wet a cotton pad with warm water, press to eye, then wipe away.