About the brand
Kosas was founded in 2015 by Sheena Yaitanes. She is a chemist, artist,
entrepreneur, wife, mother, and life-long beauty devotee. Sheena was introduced
to cosmetics at a young age by her mother, who worked in the industry.
Kosas is a visionary collection of elevated color cosmetics. Consciously
formulated with prestige ingredients, our botanically-rich formulas flatter a true
range of skin tones and illuminate every look. Our name comes from the
philosophy of the five interconnected layers, or “kosas” of the self: the physical,
energetic, mental, intellectual, and soul. Itʼs our purpose to cultivate beauty on
every level.