Maximizer Strand Plumping Cream infuses body and bounce throughout your hair's mid-lengths and ends. Our volumizing, residue-free formula plumps the appearance of each strand while smoothing frizz, so your hair looks and feels naturally fuller and thicker.
Part of the Body Building Range which volumizes and lifts fine, flat, flyaway hair.
How to use: Apply evenly through mid-lengths and ends of towel-dried hair, following use of the appropriate Philip Kingsley Shampoo and Conditioner. Blow-dry and style as required.