For over 50 years, PHYTO has been a leader in plant-based hair care and salon quality formulas. Our products embrace the principle that healthy hair begins at the root. Built on a heritage of craftsmanship and cutting edge scientific advancements, PHYTO boasts the highest concentrations of pure plant extracts in today's beauty market. Our formulas are 95 to 100% natural overall. As one of the world's most respected brands, PHYTO is recognized as a symbol of performance, expertise and timeless beauty.