The product that started it all in the 1940's - the first in the Proraso range. With it's particularly rich, thick texture, Proraso Pre-Shave Cream preps the skin for a close shave, softening the beard and adding an extra layer of protection to the skin. Eucalyptus Oil and Menthol, combining a cleansing and toning action with a refreshing and revitalizing effect. For every kind of beard and skin type. Cruelty-free, with 98% of ingredients of natural origins, and of course, there's no parabens, phthalates, silicones, mineral oils, artificial colors or sodium laurel sulfate. Originating in Italy, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first product -- Pre-Shave Cream -- in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.Benefits:Softens stubble, tones and protects the skin while preparing for a perfect shaveSuggested use:Apply to damp skin prior to shaving. Massage with circular motions and do not rinse. Shave as normal with shaving cream or soap.