Twice

About the brand

Twice is a premium oral care brand reinventing how we take care of our teeth with a game-changing duo of morning and night toothpaste. Early Bird and Twilight offer awakening morning and calming evening flavors with premium better-for-you ingredients. Combining whitening with wellness, these vitamin and antioxidant-enriched formulations take toothpaste to the next level. Benefits include teeth whitening, cavity prevention, sensitivity protection, breath freshening, plaque removal, enamel strengthening, and gum and mouth health. Formulated clean and responsibly without SLS, parabens, or triclosan. Twice is gluten-free, vegan, non-gmo, never tested on animals (Leaping Bunny certified), batched in the USA, and recyclable.

The mission-driven brand was founded by musician Lenny Kravitz and brothers Julian and Cody Levine, sons of world-renowned dental expert Dr. Jonathan B. Levine. The creation of the company was inspired by a Glo Good Foundation dental mission while the founders were helping give healthy smiles to a community in need. As a result, 10% of all company profits are donated back to that same foundation and Twice toothpaste is given to every single patient they treat.

Twice

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